15/03/2010
1:30pm - 3:30pm
Proposed our ideas to Jo starting with our first choice:
The New Black
- discussed idea of overprint, doubleprint, offset? (printing wrong so black is darker)
- liked the idea but felt concept needed work to ensure it worked well in all situations and was adaptable
- she suggested making it just "New Black" and also said it was a bit wanky (lololol)
- thought this idea could really work!
Crop
- she felt logo should be 2colour/1 colour as it is more adaptable
- liked the word "Crop" by itself but worried that it would be mistaken for planting terms
Barcode
- Felt was good as it could "change with the purpose" and be applied to anything e.g. likehow google changes it's logo
- Wanted us to explore changing the logo for print, or thinking, or web, (e.g. diff sections/genres)
- Barcodes are set in stone but we are not JUST A BARCODE
She also liked Point Blank.
---------
We discussed Barcode as the one to concentrate on for the moment and want to work on:
- how to reduce Barcode without losing the textures created in say a spraypaint job
- what kind of texture to make this logo with? e.g. ink, texta, spray?
- typography? e.g. do we stick with just barcode or add another word?
- actual design identity and design direction
No comments:
Post a Comment