Finished typing - now need to start design. Need your approval before doing so!
Things to be changed so far:
- "Conglomerate" will probably be changed.
- Images should they be given more space?
- The someone logo is still stuffing up ill look at that later
- need to actually decide on real images, some are just placeholders and some are blurry (Anyone with ideas for what images to put???)
- i found a typo on accompanying. oops. the rest of the grammar should be ok?
- the headings will be taken out but that was just a general guide for me to write it out. you guys didn't want headings right? just the tagging up the top and the bolding at the beginning of each paragraph?
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Issues to address:
- I'd like to add a bit of the textures and paint slotches etc to the styleguide, opinions?
- did we still want to add a texture to the background of the style guide? right now it is jst a muted colour
- i don't yet have the applications to put into the styleguide and if we are printing this i need some representation of the business card and letterhead by tomorow :S
http://rapidshare.com/files/372525471/BLACKBOOK2.pdf.html
also need to attach the references.
ReplyDeleteThis was achieved through the creation of a logo which not only adhered to the constraints outlined in the given brief which were: to include a verb and remain legible and accessible to future clients. On top of this the branding had to conform to the group’s self imposed boundaries. These boundaries were: to create our own unique font type, which was relevant to each individual designer’s interests and styles; had pliability in multiple applications of collateral; was signified through the brand world's style rather than pictographic reference.
ReplyDeleteBarcode was the original concept to represent our identity. However through experimenting and exploration of logo design, a suitable solution could not be established. It was then agreed upon that creating a relationship between logo type, pictogram and concept was the issue. With further research we discovered a new design direction.
Blackout as an identity had instant appeal to the team as a fresh and self establishing concept. Through the blacking out of the compound paths within the typeface, the concept was illustrated efficiently. The word also lent itself to a unique method of handling the brand world styling1 that encompassed all our passions for design; a clinical and formal style which boasted an emphasis towards low, monochrome colours, collages, textures and an ever-present tangible artistic flare.
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ReplyDeletepg 4...the our aim section "which brought together all three students creative interests and developed a united response." or something like that...
ReplyDeletepg 7 "it is preferrable that the logo be used in its orginal..."
just tiny changes but otherwise I think it sounds great.. (and I agree with Jesses changes above..)
Design allows us to have control over the visual elements which we are creating. Effectively, this is a very powerful position as we can manipulate how a message or idea is conveyed through smart design. This can be achieved through the careful selection of what information is highlighted and what is effectively erased from audience exposure. The word Blackout carries connotations of censorship, an act which in our view is much like designers a neutral force that when used can a subjects meaning. It can be viewed as both choosing what is emitted and choosing the best parts of a work to keep. The simple cropping of a photograph can result in a change of meaning. The rearrangement of a series of images can create an entirely different reaction. We are designers who understand this.
ReplyDeleteLinking with this idea of censorship has allowed us to create a unique approach in the applications of branding the team. Similarly, this is demonstrated in our overall design style which often shows use of desaturated or monochrome photographs with a sterile clinical feel applied through the censoring of words or scenes. The absence of a pictogram allows us to present ourselves transparently with a simple word in which our style and image shines through. It is simple, accessible and pure leaving the overall design to reinforce the imagery of blackout.